A bottle of lassi. I picked it up and looked at the nutrition facts label. I was impressed. Only 5 ingredients. Sure, there was sugar. But it wasn't at the top. The main ingredient by weight was real milk. And the 2nd most common ingredient? Real alfonso mango.
I bought a bottle and opened it when I got home. It was refreshing. Delicious. I googled the company that made this named Dahilicious and sent an email. I was happy to hear back from "JD" Sethi, the company's founder. You can read the story of how he started the company, but I wanted to know why he started a company devoted to making healthy Indian food.
So I asked JD if we could do a Q&A. He said yes. So without further ado.
1. What compelled you to start a company that makes lassi drinks from all natural ingredients, especially with no background in the food business?
Naivete and love for lassis. When I first moved to the US, I didn’t find a lassi on the shelf and the ones that were there were too sweet and contained ingredients that I could not pronounce or understand. So I decided to do it on my own – launch a line of authentic, natural, clean-ingredient lassis in the US market. Had zero experience in food, but was lucky that my family gave me a long leash and put with numerous business errors I made in the beginning.
2. What about Dahlicious' lassi makes it healthy?
First, probiotics. Our 12 hour incubation process allow the probiotics to grow to their full potential. Second, we believe that food should be simple. None of our items have more than 5 ingredients. You can find all our ingredients in your kitchen. The only exception is inulin – we add it to enhance the fiber content and for increased probiotic benefits. Last, low added sugar.
3. Which flavor is most popular?
Mango is by far the most popular. I really love Banana though – unfortunately it is the least popular. I love it for the fact that it has zero added sugar.
Thank you JD.
Well folks, there you have it. Real people making real Indian food. If you know any more people making healthy Indian food, please let us know at email@example.com.